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by Kim Garmon Hummel, on Mar 13, 2024 7:18:37 AM

Quick! Think of a time you encountered a logo design for a company that offers something you needed and thought: “Huh? What a weird choice… what does that even mean?” It was a seemingly random concoction of shapes and colors that didn’t say anything about the brand (or if it

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Topics:BrandingCustomer ExperienceCompany CultureEmployee ExperienceBrands That BeckonData That Drives

by Shawn Karol Sandy, on Mar 12, 2024 7:35:30 AM

When brand awareness (aka demand generation) is low, most businesses turn to social media channels as their tool of choice. And let's be real here, it's a smart move. Social media channels help you reach your audience and put your business in the social spotlight. But, and this is a

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Topics:Professional DevelopmentGrowing Small BusinessEntrepreneurSocial Media

by Kim Garmon Hummel, on Feb 28, 2024 4:08:15 PM

Want a knockout customer experience? You can't neglect your employees' experience. Seems counterintuitive, right? But happy employees mean happy customers. When your teams feel valued in their workplace, they are more likely to: Give top-notch service, going that extra mile to make customers feel special Come up with knockout ideas

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Topics:HubSpot CRMCustomer ExperienceEmployee ExperienceProject Management SoftwareSystems That Scale

by Shawn Karol Sandy, on Feb 13, 2024 2:56:36 PM

When was the last time you were blown away by someone trying to sell you something? That long ago, huh? Maybe never? With the ever-increasing ability to serve ourselves in the pursuit of purchases, as buyers, we’ve been putting a lot of distance between us and sellers until we’re really

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Topics:Customer ExperienceSales StrategyMoments That MatterTraining That TransformsGrowing Small BusinessBuyer Journey

by Shawn Karol Sandy, on Jan 9, 2024 8:25:44 AM

Got a little downtime in the next few weeks? It could be the perfect time to do some deep thinking about your business—away from the day to day grind of people, customers, orders, and operations—time to think and work ON the business for a change. Team Sauce is doing the

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Topics:LeadershipCompany CultureAccountability

by Kim Garmon Hummel, on Jan 3, 2024 1:33:00 PM

A podcast is like garlic: flavorful, savory, and adds depth to anything you create. I put garlic in everything, and, as you've probably already noticed– podcasts are in everything too. No matter the industry, pushing the record button and sharing your expertise is a surefire way to increase your traffic,

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Topics:BrandingPodcastSmall Business

by Shawn Karol Sandy, on Dec 20, 2023 8:14:40 AM

Thanksgiving signals the official rounding of the corner for wrapping up the business year. While never an excuse that I’ve subscribed to (or let my sales reps use), it can be extremely challenging to “do business” at this time of year. It’s all downhill after turkey day. Holiday parties, office

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Topics:CommunicationSales StrategySellingSmall Business

by Shawn Karol Sandy, on Dec 19, 2023 12:23:53 PM

If you’re in my salespeople posse, around this time of year, we start talking about getting through the Holiday season as productively and profitably as possible. Inevitably, the talk comes up about To Gift, or Not to Gift customers at this time of year. I have strong opinions about this

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Topics:LeadershipCommunicationBetter Selling

by Kim Garmon Hummel, on Dec 7, 2023 11:58:33 AM

When I first learned how to make spaghetti I was a college student and my kitchen skills were limited. A dorm-mate told me, “throw it at the wall. If it sticks, it’s done.” While that may be true, it takes a lot of trial and error, and noodles, to get

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Topics:RevOpsGrowth Driven DesignRevenue GenerationData That Drives

by Kim Garmon Hummel, on Oct 19, 2023 3:36:32 PM

Welcome to the wonderful world of ai, where technology meets creativity, and the result is pure magic! If you're a business owner or marketer, you've likely heard of the StoryBrand framework—a powerful method for creating compelling narratives that resonate with your audience. And if you’re a growth-minded professional, you know

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Topics:StoryBrandArtificial IntelligenceStories That Sell

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